In a remarkable turn of events in 2025, Lithuania and Malta have emerged as the unexpected frontrunners in Europe’s highly competitive tourism sector, outperforming traditional heavyweights such as Portugal, Greece, Italy, and Spain. According to the latest data from Travel and Tour World, these two nations have recorded unprecedented growth and revenue figures, signaling a significant shift in the continent’s travel landscape. This surge not only highlights the growing appeal of Lithuania’s Baltic charm and Malta’s Mediterranean allure but also underscores changing traveler preferences and the dynamic evolution of European tourism markets.
Lithuania and Malta Outpace Southern Europe in Tourism Growth Driving Economic Revitalization
Throughout 2025, Lithuania and Malta have emerged as formidable players in the European tourism landscape, significantly outpacing traditional powerhouses such as Portugal, Greece, Italy, and Spain. This surge is driven by a combination of…
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Author : Charlotte Adams
Publish date : 2026-01-07 21:40:00
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