Austria’s highest court has issued a landmark ruling requiring Meta, the parent company of Facebook and Instagram, to alter its personalized advertising practices. The decision, announced on Monday, addresses concerns over user privacy and the company’s use of data to target ads. As regulatory scrutiny of major tech firms intensifies globally, this ruling marks a significant development in the ongoing debate over digital privacy and data protection in Europe.
Austria’s High Court Challenges Meta’s Personalized Advertising Strategy
In a landmark ruling, Austria’s top judicial authority has mandated that Meta, the parent company of Facebook and Instagram, overhaul its personalized advertising framework to comply with local data protection laws. The court found that Meta’s current approach, which heavily relies on tracking user behavior without sufficient transparency or consent, violates key provisions designed to protect user privacy under the EU’s stringent GDPR…
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Author : EURO-NEWS
Publish date : 2026-02-13 17:54:00
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