Italy’s political landscape is witnessing a notable shift as Giorgia Meloni, leader of the Brothers of Italy party, emerges as a charismatic figure reshaping the image of the far right for a new generation. Once regarded as a fringe movement, Meloni’s blend of nationalist rhetoric and modern communication strategies has struck a chord with Italy’s Gen Z voters, challenging traditional political alignments. This development raises critical questions about the appeal of far-right politics in contemporary Europe and the ways in which Meloni is redefining its cultural relevance among young Italians.
Italy’s Meloni Redefines Far Right Appeal Through Youth-Centric Messaging
Giorgia Meloni, Italy’s far-right leader, is reshaping the traditional narrative around nationalism by tapping directly into Gen Z’s cultural zeitgeist. Her communication strategy breaks away from typical rhetoric, employing social media-savvy tactics and youth-oriented symbolism to forge a new political…
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Author : Samuel Brown
Publish date : 2025-10-09 15:10:00
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