Italy has imposed a €1 million fine on fast fashion giant Shein for greenwashing practices, marking a significant move in the country’s efforts to hold retailers accountable for misleading environmental claims. The penalty highlights growing regulatory scrutiny over sustainability advertising in the fashion industry, as authorities seek to protect consumers from false or exaggerated eco-friendly assertions. This development, reported by Euronews.com, underscores the increasing pressure on fast fashion brands to ensure transparency and authenticity in their marketing strategies.
Italy Imposes Hefty Fine on Shein Over Misleading Environmental Claims
Italian authorities have slapped Shein, the global fast fashion powerhouse, with a staggering €1 million fine for disseminating false environmental claims. The fine targets the brand’s promotional materials which marketed their products as eco-friendly and sustainable without sufficient evidence or certification. Regulators…
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Author : Victoria Jones
Publish date : 2025-08-10 02:40:00
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