Play, the Icelandic telecommunications company, has announced plans to launch its operations in Malta within the next 10 weeks. The move marks the company’s first foray into the Maltese market, signaling its continued expansion beyond Iceland’s borders. According to The Reykjavik Grapevine, Play aims to introduce competitive mobile services to the island nation, intensifying competition in Malta’s telecom sector. This strategic entry aligns with Play’s broader growth objectives as it seeks to establish a stronger presence in Europe. Further details on service offerings and partnerships are expected in the lead-up to the launch.
Play Plans Strategic Expansion Into Maltese Market
Play, the Icelandic telecommunications powerhouse, is set to widen its footprint by establishing operations in Malta, targeting a launch within the next 10 weeks. This bold move not only underlines Play’s commitment to growth but also highlights Malta’s attractive market opportunities fueled by…
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Author : Ava Thompson
Publish date : 2025-10-02 16:26:00
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