InterContinental Hotels Group PLC (IHG) is strengthening its presence in Southeastern Europe with the strategic expansion of its Crowne Plaza brand to Montenegro’s Adriatic coastline. The recent signing of Crowne Plaza Budva marks a significant milestone for IHG as it taps into the country’s growing tourism market, known for its stunning seaside destinations and vibrant cultural heritage. This development not only underscores IHG’s commitment to broadening its global footprint but also highlights Montenegro’s rising status as a key hospitality hotspot in the region.
IHG Hotels & Resorts Marks Strategic Entry into Montenegro’s Growing Tourism Market
IHG Hotels & Resorts is set to deepen its footprint in Southeastern Europe with the signing of the Crowne Plaza Budva, marking its first foray into Montenegro’s vibrant Adriatic coastline. Positioned in Budva, a prime tourist hub known for its stunning beaches and historic old town, this new property signals IHG’s…
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Author : Sophia Davis
Publish date : 2026-02-13 14:11:00
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