Coffee consumption has surged to unprecedented levels worldwide, sparking a new era in the global beverage market. In its latest report, UBS delves into the multifaceted drivers propelling coffee’s meteoric rise-from shifting consumer preferences and innovative brewing technologies to expanding markets in emerging economies. This comprehensive analysis sheds light on why coffee has evolved from a daily routine staple into a dynamic cultural phenomenon, reshaping industry landscapes and investor outlooks alike.
Coffee Consumption Surges Globally as Consumer Preferences Shift Toward Specialty Brews
Across continents, coffee lovers are redefining their palates, gravitating away from traditional brews toward intricate, specialty varieties. This shift signals not just a change in taste but a broader cultural embrace of coffee as an artisanal experience. From single-origin beans harvested on small farms to innovative brewing techniques like pour-over and siphon, consumers are…
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Author : William Green
Publish date : 2025-09-29 04:40:00
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